Patrick Cline and Michelle Adams, founders of the online shelter magazine Lonny. Advertiser reaction has implications for other image-rich print publications covering fashion, travel and food.

Now this is inspiring. I’ve used ISSUU since late 2008 and always thought that you could publish a killer magazine from it. But it took these two wild and crazy New Yorkers to prove that you could do it for $19 a month (with a lot of hard work as well.) I hope they hit a huge home run with this.

Read their story here: